Mammograms save lives and are free for women aged 45 to 69, yet not enough women are accessing them. Mammogram For Us sets out to tackle this head on by focusing on something all women have in common: friends and whānau who love them.

We all need mammograms because we all have special women in our lives. This campaign looks to shift the responsibility of mammograms resting solely on women, and instead recruits sons, daughters, Mums, nephews, sisters, husbands and friends to urge the women they love to book a mammogram.