Swatch MTV Playground was a global creative community. A place to discover exciting new artists and ideas. To be inspired by experts and talk with like-minded individuals. Our mission was to activate and empower a large group of emerging artists from around the world and give them space to showcase their work to a global audience.

The commercial partnership included collaborations with the world’s most famous musicians, artists and designers, our own Swatch MTV Playground community, on-air programming, Swatch TVCs, competitions, on-line and on-the-ground marketing, live events, exhibitions, and more.